Tangoing with Time: A Curiosity-Driven Search for a More Optimized Work Schedule

Pete Sena
8 min readMay 11, 2021

Now that we’re more than a year into pandemic-related digital transformation, we’re starting to read all sorts of headlines about how work is never going back to “normal.”

Hallelujah.

As a founder, I’m not saying that because I have some grand design for saving boatloads of cash by reducing office space. In fact, I love how we have our in-person space configured — District was designed to be an open coworking ecosystem that not only houses our company, Digital Surgeons, but also people and businesses at all stages.

So, I’ve never had a conventional outlook on what a work environment should look like.

And that goes for not just the design of the office but also the design of a workday. Thanks to the pandemic, most of us in the service/design/knowledge economy know what autonomy feels like — from interns to the C-Suite. Over a year of working remotely has shined a spotlight on how the smart use of asynchronous communication opens up more opportunities for people to do their jobs in the manner they prefer to work.

I believe providing personal agency with the goal of shared purpose is possible, but here’s the kicker: that doesn’t mean we have more control over our schedule. Research shows we’re working longer…

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Pete Sena

I help founder-led businesses design demand 📈 ⚡️3X Founder / Operator / Investor | Ready to design demand for your brand? 👇 linktr.ee/Petesena