Surprise! Your Business Went Through Instant Digital Transformation. Now What?

If you’re one of those glass-half-full types like me, you might be noticing the swell of viral articles and YouTube channels dedicated to sharing some good news.

This just makes me want to jump in with some excellent news. Did you know that there’s a good chance your company just saved a small fortune in IT development expenses in the last two months alone? Considering that market intelligence leader IDC predicts investment in digital transformation skyrocketing to around $2 trillion worldwide by 2022, your company just got an incredible head start.

This is not to say the way it all came down is something any of us would ever want, but the truth is that businesses of all sizes and scopes — regardless of the level of digital savviness — are now working remotely like never before. Forced into a virtual two-month experiment (so far), we have received an extraordinary opportunity to reimagine our brands and businesses, so they survive and genuinely thrive on the other side of the pandemic.

The question is, then, how do you take that unanticipated transformation and channel it into meaningful evolution?

Understanding digital transformation through a human-focused view