Surprise! Your Business Went Through Instant Digital Transformation. Now What?

Pete Sena
6 min readJun 1, 2020

If you’re one of those glass-half-full types like me, you might be noticing the swell of viral articles and YouTube channels dedicated to sharing some good news.

This just makes me want to jump in with some excellent news. Did you know that there’s a good chance your company just saved a small fortune in IT development expenses in the last two months alone? Considering that market intelligence leader IDC predicts investment in digital transformation skyrocketing to around $2 trillion worldwide by 2022, your company just got an incredible head start.

This is not to say the way it all came down is something any of us would ever want, but the truth is that businesses of all sizes and scopes — regardless of the level of digital savviness — are now working remotely like never before. Forced into a virtual two-month experiment (so far), we have received an extraordinary opportunity to reimagine our brands and businesses, so they survive and genuinely thrive on the other side of the pandemic.

The question is, then, how do you take that unanticipated transformation and channel it into meaningful evolution?

Understanding digital transformation through a human-focused view

At its most basic level, digital transformation is about leveraging technology to deliver new or improved experiences to your customers, team, colleagues, and partners. It’s essential, though, that you put your emphasis on the right end of the equation. So while using appropriate digital tools is important, the experience — the human aspect — is critical.

In the end, what’s being transformed isn’t just how you work, but more importantly, how you connect and communicate.

Setting the digital aspect aside for a minute, think about how radically different your work interactions have become during the pandemic. For many of us, our day-to-day background is now our home life; pets, kids, partners, even favorite houseplants. “How are you?” is not just a trite way to start a conversation, but a genuinely compassionate question. And our needs are more grounded in the base of Maslow’s hierarchy (physiological and safety) than ever before, with the middle part — love and belonging — feeling…



Pete Sena

I help founder-led businesses design demand 📈 ⚡️3X Founder / Operator / Investor | Ready to design demand for your brand? 👇