Why Having a Ferrari Taste on a Honda Budget Drives Failure for Otherwise Savvy Brands

Red wireframe of a Ferrari that’s on a black background. The image is an animated gif that pivots from side shot to rearview shot of the wireframe stylized blueprint of this Ferrari drawing that’s done in red.

Things are revving up again — you can feel it. I recently got hooked on Formula 1 racing thanks to the Formula 1: Drive to Survive documentary on Netflix. And, of course, it reminded me of a childhood obsession with Ferraris.