What Killed Brooks Brothers? (Hint: It Wasn’t COVID)

6 min readJul 22, 2020

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Classic Marketing Mistake #1: Culture

Classic Marketing Mistake #2: Authenticity

Classic Marketing Mistake #3: Innovation

Business in the time of coronavirus is tough, no doubt. And I have a ton of empathy for companies that are giving it their…

Pete Sena

Written by Pete Sena

I help founder-led businesses design demand 📈 ⚡️3X Founder / Operator / Investor | Ready to design demand for your brand? 👇 linktr.ee/Petesena

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