The Virtue of the Superhero’s Journey in Business & in Life

Pete Sena
7 min readMay 30, 2019

“We must be willing to get rid of the life we’ve planned, so as to have the life that is waiting for us.” ~ Joseph Campbell

Like the other approximately 120 million folks around the world who spent $1.2 billion to see Avengers Endgame opening weekend, I walked out of the theater inspired.

No spoilers, but it had all the elements of the greatest superhero stories: The simple pleasures of life, ripped away. Devastation. Destruction. Humor. Pathos. Humility. Struggle. Renewal. Redemption. Triumph. Loss. Peace.

These are also the core aspects of the hero’s journey, on steroids. A voyage from the known into the unknown and back again… a wiser, stronger, transformed person who realizes their potential and makes meaningful contributions to humanity, thanks to the help of mentors along the way.

As a founder who’s made a career designing digital demand for brands, it was a great reminder that in the end, it’s all about relationships.

You don’t need a special utility belt or an arc reactor — or any superhuman ability, actually — to power up positive change. Just a creative, flexible mindset that aligns your personal ideals and true gifts with what others need.

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Pete Sena

I help founder-led businesses design demand 📈 ⚡️3X Founder / Operator / Investor | Ready to design demand for your brand? 👇 linktr.ee/Petesena