The Element in the Room: What No One Says About Consumer Experience

Pete Sena
5 min readMay 24, 2018

This may seem like a no-brainer, but think about this question for a moment: Who does your company actually report to — who’s the real boss?

Give it a few minutes, really roll around the idea in your mind. Do you have the answer?

If you mentioned one specific person’s name, you did not pass go — and you certainly won’t be…

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Pete Sena

I help founder-led businesses design demand 📈 ⚡️3X Founder / Operator / Investor | Ready to design demand for your brand? 👇 linktr.ee/Petesena