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The 7 Types of Startup Founders: Why It Matters To You

What’s the #1 thing every founder needs to know?
I’ll give you a few minutes to make a list — top of mind might include sales, marketing, technology, product management (especially product-market fit), technical skills, fundraising, team building, leadership, management, finance, and planning/executing strategic growth and scaling.
Sure… but, sorry, none of that is the correct answer. Because, of course, you know that founders typically are expected to be jacks of all trades. So yes, to all of the above, but that’s not the secret sauce.
The #1 thing every founder needs to know is… themself.
Here’s the truth: founders start companies, and entrepreneurs build them. While not every entrepreneur is a founder (think franchise owners), every founder is an entrepreneur (at least initially).
If you’re like me, you are a forward-obsessed founder. That means where you are now is always building toward where you want to go. That person is always an entrepreneur. Once the company is started, you’ll do what it takes — including relinquishing control — to keep it growing.
Does that sting? We founders think of our companies as our babies, but statistics say we’re likely to be the ones kicked out of the nest. Also, research shows that in…