The 3 P’s to Help Your Brand Find the Riches in Niches

I’m a huge fan of entrepreneurs who choose a niche marketplace for one big reason: they are relentlessly and authentically focused on product-market fit.

By that, I mean that every touchpoint in their brand experience is created, illuminated, and guided by the customer experience. Understanding your audience at the deepest level — the things that keep them up at night —…