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We’re at that time of the year when planning for 2021 is in high gear. But unlike prior years, the new year promises multiple unique challenges, all of them fueled by the dumpster fire that has been 2020.
So the question is, how will your business, like a phoenix, rise from the ashes? And can you do this knowing that uncertainty is the one thing we can count on for the coming year?
One of the pandemic’s silver linings is that it has opened up space for reflection and perspective. This is an invaluable opportunity to take stock of all your company has going for it as you prepare to decide about budget, resource allocation, and overall company direction.
Here are the top assets to evaluate as you get ready to take on 2021:
Purpose
We’re in an age of purpose-driven brands, and helping our client-partners keep the why of their products and services front and center always tops my list when it comes to revamping a brand.
The word “revamping” may sound strong, but in our post-COVID world, this is our collective reality. No matter how successful your company is…
