People Over Process: How We Can Still Save Design Thinking

I hate “design thinking.” Allow me to clarify, I love the set of principles collectively known as design thinking that unlock creativity, better problem-solving, and human-centered solutions.

But I hate the term, which has become a bad marketing buzzword. Companies of all shapes and sizes are slapping it into their messaging like it’s a prerequisite for doing…

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Pete Sena

Pete Sena

I help founders and business leaders 10x their business growth ⚡️Are you a founder-led brands in a high CAGR industry? Let’s talk ⏩ https://www.petesena.com/