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If there’s one word that’s everything in business, it’s connection.
Connect with your customers, and you win their attention, engagement, and loyalty. Connect with your coworkers, and you have a rock-solid team that brings creativity and synergy to solve problems, uncover opportunities, and facilitate positive change. Connect with your vendors, your colleagues, your freelancers, your favorite barista — and you’re on your way to a more productive, enjoyable, profitable (and energized) future.
There’s one word from which all connection flows: and.
Or, as my team over at Digital Surgeons and I like to boil it down: “&.”
Of course, design geeks like me love an ampersand for its elegant curves, minimalistic expression, and aesthetic appeal.
It also delivers some excellent Pinterest wisdom:
Historically speaking, the ampersand was actually kind of the bastard child of the alphabet — the 27th letter that was once shorthand for the Latin word, “et,” as in “Et Tu, Brute.” That had some degree of foreshadowing because I believe that too often in business, we betray our own best interests by favoring the…
