How to Design Demand for the Future of Work

Pete Sena
7 min readSep 21, 2021
Lo-fi style drawing of a desk with office supplies on it and a bookshelf above. Everything is in a neon soft pink and there is a desk light flashing as an animation.
Image by Author

By now, you’ve probably heard the “Great Resignation.” Month after month, millions of people are voluntarily leaving their jobs. According to a recent Microsoft survey, around 54% of Generation Z — the newest workforce members — are already considering quitting their jobs.

And the reasons? Money, flexibility, and happiness top the list.

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Pete Sena

I help founder-led businesses design demand 📈 ⚡️3X Founder / Operator / Investor | Ready to design demand for your brand? 👇 linktr.ee/Petesena