How to Design Demand for the Future of Work

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By now, you’ve probably heard the “Great Resignation.” Month after month, millions of people are voluntarily leaving their jobs. According to a recent Microsoft survey, around 54% of Generation Z — the newest workforce members — are already considering quitting their jobs.

And the reasons? Money, flexibility, and happiness top the list.

So, if you’re a businesses owner that wants to attract and retain talent, remote work is here to stay.

And if you’re the talent, then you’re in a great position to design the working life you want.

In either case, coworking can be critical to your success. That Microsoft survey calls hybrid work “the next great disruption.”

Now, I might be jaded because, in 2018, I became one of the co-founding partners of District, New Haven. We created it as a coworking community on steroids — a comprehensive ecosystem that helps people and businesses at all stages thrive.

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We had a great ride for the first couple of years (which we’ll get into more in this article), but then, like every other public-facing business, the pandemic hit District and coworking in…