Lo-fi style drawing of a desk with office supplies on it and a bookshelf above. Everything is in a neon soft pink and there is a desk light flashing as an animation.
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By now, you’ve probably heard the “.” Month after month, of people are voluntarily leaving their jobs. According to a recent , around 54% of Generation Z — the newest workforce members — are already considering quitting their jobs.

And the reasons? Money, flexibility, and happiness top the list.

So, if you’re a businesses owner that wants to attract and retain talent, remote work is here to stay.

And if you’re the talent, then you’re in a great position to design the working life you want.

In either case, coworking can be critical to your success. That…


No time for baby steps.

Gif animation of vibrant neon green background with the word “UX,” flashing in bright colors like purple, orange, and green. Different broken toys are appearing and reappearing in this animation such as a deflated basketball, an upside down toy car, etc.
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I have a confession: as a marketer and a new father, I’m disheartened by the baby product marketplace. And when a dad says he’s disappointed, he means it.

Now, I usually view everything from a positive perspective. I see the greatest challenges as the most significant opportunities. But from the get-go, I’ve found the way that becoming a parent — especially becoming a dad — is terribly marketed.

Think about it: so many things in pop culture, from the actual book and cinematic version of What to Expect When You’re Expecting (starring J Lo and Cameron Diaz), to brutal reality…


Top of mountain picture with transparent clouds moving. The sky is dark purple and in the center of the mountain top is a Bitcoin with an illuminating blue rings around the Bitcoin. Green baby pacifiers are falling from the sky.
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I’ve been thinking about volatility a lot lately, especially as a crypto and investor. Also, as a new dad.

Believe it or not, the two have a lot in common, notably that there are lots of unknowns, but ultimately, the rewards far outweigh the risks.

Does it sound cold to compare digital currency with a child? I don’t think so — in fact, from a neurological standpoint, the experience feels similar. Once you commit, if you’re like me, you’ll have extreme downloads of bliss chemistry at times. And heart-pumping, stress-inducing adrenaline and cortisol at others.

Plus, I’ve heard both…


Holographic/isometric style picture of a cityscape with numerous buildings. This is purple and blue colors with a Sci-fi art direction and vibe that has a blur animation.
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Who wants to develop a bona fide omnichannel experience?

In our post-pandemic world, every brand builder should enthusiastically raise their hand. Or, at the very least, give me a ✋.

Take Target, for example. According to , the retailer had its best quarter ever, Q2 2020, with digital sales scaling an incredible 195% and overall sales up 24.3%.

You don’t have to be a marketing whiz to figure out why. The integration of Target’s physical and digital presence was seamless. Buy it online, grab it curbside. …


Image of a treasure map with a paw print path showing a dotted line. There are several icons along the paw print path, each icon is a girl and her dog playing together to represent the customer journey of a pet owner. The end of the path shows an icon of the owner and her dog going through pet euthanasia, the end of their journey.
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This article is about the part of the customer journey marketers often screw up: the ending.

I know, it’s not our fault. We spend countless hours trying to minimize churn and attrition and optimize client retention. We craft helpful reminder messages — “Did you forget this?” “Time to order more,” “Take 10% off!” and those kinds of things.

We mean well, but the critical point that we often miss is that the reason for churn and attrition may have nothing to do with what the company or marketer did.

We forget that a lot of the time, it’s not business…


I’m a productivity hacker. I’m always seeking out the latest biohacks and life optimizations. My opinion is that sometimes we need to turn up the heat, and when we do so with intention, the benefits can be incredible.

I’m also a root-cause seeker. Curiosity guides me in everything I do, personally and professionally — I always want to know why. So when I noticed that I started feeling more down than usual this past November, it got me thinking.

It turns out that since I live on the East Coast and don’t get a ton of vitamin D, I’m susceptible…


Now that we’re more than a year into pandemic-related , we’re starting to read all sorts of headlines about how work is never going back to “normal.”

Hallelujah.

As a founder, I’m not saying that because I have some grand design for saving boatloads of cash by reducing office space. In fact, I love how we have our in-person space configured — was designed to be an open coworking ecosystem that not only houses our company, Digital Surgeons, but also people and businesses at all stages.

So, I’ve never had a conventional outlook on what a work environment…


Picture of muon energy particle under a microscope. This header image is on a blue background and the muon particle is an oval that is multi-layered. Green outer ring, yellow middle ring, and a red/orange inner ring. This image has a ripple effect on it.

It’s not often that a scientific breakthrough rocks our world, but recently a new subatomic particle, the muon, did just that.

Heavier than electrons and an integral component of the cosmos, physicist at the Department of Energy’s Fermilab discovered that muons don’t behave as predicted when fired through a potent magnetic field.


Red wireframe of a Ferrari that’s on a black background. The image is an animated gif that pivots from side shot to rearview shot of the wireframe stylized blueprint of this Ferrari drawing that’s done in red.

Things are revving up again — you can feel it. I recently got hooked on Formula 1 racing thanks to the documentary on Netflix. And, of course, it reminded me of a childhood obsession with Ferraris.


Animation of the god hands in the color blue. Two hands moving to the center of the screen to touch fingers. The hands start off as blurred out bitmaps. When the fingers touch, they render to become high-definition. The background is space, and it has star constellations that move at high speed when the fingers touch.

I’ve been thinking about graphics processing units (GPUs) a lot lately… but I’m not the only one. The is panicking everyone from industry leaders like NVIDIA and AMD to everyday gamers and crypto-enthusiasts.

That’s because GPUs are driving innovation from mining cryptocurrency and minting to powering AR, VR, machine learning, and AI. They’re not just powering new technology, products, and brand experiences — they’re creating and transforming entire economies.

But that’s not the only reason I’ve got GPUs on my mind. …

Pete Sena

Founder and Force-multiplier @digitalsurgeons. &

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