Now that we’re more than a year into pandemic-related digital transformation, we’re starting to read all sorts of headlines about how work is never going back to “normal.”

Hallelujah.

As a founder, I’m not saying that because I have some grand design for saving boatloads of cash by reducing office space. In fact, I love how we have our in-person space configured — District was designed to be an open coworking ecosystem that not only houses our company, Digital Surgeons, but also people and businesses at all stages.

So, I’ve never had a conventional outlook on what a work environment…


Picture of muon energy particle under a microscope. This header image is on a blue background and the muon particle is an oval that is multi-layered. Green outer ring, yellow middle ring, and a red/orange inner ring. This image has a ripple effect on it.
Picture of muon energy particle under a microscope. This header image is on a blue background and the muon particle is an oval that is multi-layered. Green outer ring, yellow middle ring, and a red/orange inner ring. This image has a ripple effect on it.

It’s not often that a scientific breakthrough rocks our world, but recently a new subatomic particle, the muon, did just that.

Heavier than electrons and an integral component of the cosmos, physicist Chris Polly and his team at the Department of Energy’s Fermilab discovered that muons don’t behave as predicted when fired through a potent magnetic field.


Red wireframe of a Ferrari that’s on a black background. The image is an animated gif that pivots from side shot to rearview shot of the wireframe stylized blueprint of this Ferrari drawing that’s done in red.
Red wireframe of a Ferrari that’s on a black background. The image is an animated gif that pivots from side shot to rearview shot of the wireframe stylized blueprint of this Ferrari drawing that’s done in red.

Things are revving up again — you can feel it. I recently got hooked on Formula 1 racing thanks to the Formula 1: Drive to Survive documentary on Netflix. And, of course, it reminded me of a childhood obsession with Ferraris.


Animation of the god hands in the color blue. Two hands moving to the center of the screen to touch fingers. The hands start off as blurred out bitmaps. When the fingers touch, they render to become high-definition. The background is space, and it has star constellations that move at high speed when the fingers touch.
Animation of the god hands in the color blue. Two hands moving to the center of the screen to touch fingers. The hands start off as blurred out bitmaps. When the fingers touch, they render to become high-definition. The background is space, and it has star constellations that move at high speed when the fingers touch.

I’ve been thinking about graphics processing units (GPUs) a lot lately… but I’m not the only one. The great GPU shortage is panicking everyone from industry leaders like NVIDIA and AMD to everyday gamers and crypto-enthusiasts.

That’s because GPUs are driving innovation from mining cryptocurrency and minting NFTs to powering AR, VR, machine learning, and AI. They’re not just powering new technology, products, and brand experiences — they’re creating and transforming entire economies.

But that’s not the only reason I’ve got GPUs on my mind. …


A year ago, I wrote my first COVID-related post: How to Keep Your Business Healthy While Facing COVID-19.

At the time, I had no idea of what we were truly facing — after all, none of us did. But as time went on, we learned more about the virus and ourselves.

To me, the biggest takeaway is a simple reminder: change is the only constant.

We have no idea what’s going to happen next. It could be a massive, unpredictable black swan event, like a pandemic, or small, everyday shifts that move society in a different direction. More likely, it’s…


“Defining moments can be consciously created. You can be the architect of moments that matter.” ~ Chip Heath, from The Power of Moments

As a leader who has run a very collaborative, face-to-face agency for 14 years, I vividly remember the defining moment of 2020, for my business at least. It was when we decided to temporarily close DISTRICT, the innovative coworking space that’s home to Digital Surgeons, among other creative and entrepreneurial companies.

That day, now more than a year ago, feels burned into my brain. And my heart, truthfully. It was the moment that transformed us into a…


Making crypto art less cryptic

Image by author

By now, you’re probably familiar with the concept of NFTs (non-fungible tokens), which are digital collectibles authenticated by blockchain technology. I’m guessing that one of these headline stories caught your eye:

  • To celebrate the 10th anniversary of the iconic Nyan Cat gif, its creator Chris Torres sold the original for 300.00 Ethereum (about $600K).
  • The digital artist Mike Winkelmann, aka Beeple, brought crypto to Christie’s — and the auction of his “Everydays — The First 5000 Days” sold for a jaw-dropping $69,346,250. (Until October 2020, $100 was the most he’d ever sold a piece for.)
  • Kings of Leon is the…


Picture of ASCII code art saying LOW CODE with website source code in the background.
Picture of ASCII code art saying LOW CODE with website source code in the background.

As a designer and coder for more than half my life, I’ve got something controversial to say:

I think no-code and low-code platforms are the greatest things to happen to the tech world.

And I’m not alone. The no-code web development company Webflow recently raised $140M, increasing its valuation to $1.2 billion. Other no-code companies like “robotic process automation” giant UiPath and application-building platform Unqork have upped their growth ante with multi-million dollar investments and multi-billion dollar valuations ($10.2B and $2.1B, respectively).

The impact of this revolution isn’t something that’s light-years off, either. Forrester projects the low-code market to top…


“When you know how to listen, everybody is the guru.” ~ Ram Dass

Since I first started using the invite-only audio app, Clubhouse, in December, their user base has grown ten-fold, from a reported 600,000 to 6.0 million users as of February 1, 2021. Likewise, its valuation has gone from $100 million to $1 billion since its launch in the spring of 2020.

The reason I’m hitting you with numbers first is not to wow you with the iOS-only’s turbo-charged growth. …


Why great design is a must for everyone.

charles eames lounge chair set on a grid to show composition of an image.
charles eames lounge chair set on a grid to show composition of an image.

Lately, I’ve been doing a lot of thinking about the instant economy and how having everything at our fingertips is an existential danger. Faster, easier, cheaper is a destructive battle cry, fueling planet-decimating things like fast fashion.

If the Great Pause of the pandemic has taught us anything, it’s that things have to change. Our accelerated culture, which skimps on integrity to cash in on volume, comes at a devastating price: socially, environmentally, and humanistically.

This is where aesthetic integrity comes into play. It’s the antidote because it’s all about quality. …

Pete Sena

Founder and Force-multiplier @digitalsurgeons. https://www.linkedin.com/in/petersena/ & http://petesena.com/

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