Why trust and transparency triumphs. — When we design things for real people, we exponentially increase our chances of winning. You might be reading this and saying “duh,” but having recently attended Crypto week in Miami, I saw a lot of shiny objects and technologies and products that were created for “users” — many of which…

Critical insights are minted every second — I’ve been experimenting in the blockchain space for over a decade but in the last couple of years I’ve seen the impact of Web3 on the business world truly take off. Have you been down the rabbit hole yet? And no, I’m not talking about trippy NFT communities or this…

When it comes to the UX of Web3, the past is prologue. And the #1 lesson is this: the people who can aggregate and curate content in a way that makes anyone comfortable — even your 80-year-old grandma — will own the future. When you look at the multi-billion dollar…

It’s time to serialize your strategy — The evolution of episodic content is a story that I’m hooked on. As a marketing tool, it’s one of the smartest ways to hack the attention graph. …

They plug into consumers’ needs like no other. — Say the word “Tesla,” and it conjures a lot of different things to different people. If you’re a business person, you might be aware that Interbrand ranked the company as most improved in their Best Global Brands 2021 report with a 184% leap in brand value for the year. If…

Hi, I’m Pete, and I’m a hustler. How’d that statement make you feel? I’ll tell you how it made me feel: Proud. Psyched. Honest. Relieved. I say “relieved” because it isn’t something that is met with applause these days. In fact, dropping a word like “hustle” in a group of…

By now, you’ve probably read a few things about the mammoth Microsoft acquisition of Activision Blizzard for $68.7 billion. A mind-boggling number, right? …

I never thought it would — What’s something you’re never going to change your mind about? If you have a growth mindset, the answer to that question should be nothing. I’m a huge fan of Dr. Carol Dweck’s work and the importance of a malleable mindset. So, for 99.9% …

Since I was a kid, I’ve been called names that are backhanded compliments: Pete the Geek. The Human Computer. Tangent Boy. There are also a couple of clinical descriptors to go along with those nicknames: ADHD. Neurodivergent. As a child, I had no idea I was different from anyone else…