Holographic/isometric style picture of a cityscape with numerous buildings. This is purple and blue colors with a Sci-fi art direction and vibe that has a blur animation.
Holographic/isometric style picture of a cityscape with numerous buildings. This is purple and blue colors with a Sci-fi art direction and vibe that has a blur animation.
Image by author

Who wants to develop a bona fide omnichannel experience?

In our post-pandemic world, every brand builder should enthusiastically raise their hand. Or, at the very least, give me a ✋.

Take Target, for example. According to IMD, the retailer had its best quarter ever, Q2 2020, with digital sales scaling an incredible 195% and overall sales up 24.3%.

You don’t have to be a marketing whiz to figure out why. The integration of Target’s physical and digital presence was seamless. Buy it online, grab it curbside. …


Image of a treasure map with a paw print path showing a dotted line. There are several icons along the paw print path, each icon is a girl and her dog playing together to represent the customer journey of a pet owner. The end of the path shows an icon of the owner and her dog going through pet euthanasia, the end of their journey.
Image of a treasure map with a paw print path showing a dotted line. There are several icons along the paw print path, each icon is a girl and her dog playing together to represent the customer journey of a pet owner. The end of the path shows an icon of the owner and her dog going through pet euthanasia, the end of their journey.
Image by author

This article is about the part of the customer journey marketers often screw up: the ending.

I know, it’s not our fault. We spend countless hours trying to minimize churn and attrition and optimize client retention. We craft helpful reminder messages — “Did you forget this?” “Time to order more,” “Take 10% off!” and those kinds of things.

We mean well, but the critical point that we often miss is that the reason for churn and attrition may have nothing to do with what the company or marketer did.

We forget that a lot of the time, it’s not business…


I’m a productivity hacker. I’m always seeking out the latest biohacks and life optimizations. My opinion is that sometimes we need to turn up the heat, and when we do so with intention, the benefits can be incredible.

I’m also a root-cause seeker. Curiosity guides me in everything I do, personally and professionally — I always want to know why. So when I noticed that I started feeling more down than usual this past November, it got me thinking.

It turns out that since I live on the East Coast and don’t get a ton of vitamin D, I’m susceptible…


Now that we’re more than a year into pandemic-related digital transformation, we’re starting to read all sorts of headlines about how work is never going back to “normal.”

Hallelujah.

As a founder, I’m not saying that because I have some grand design for saving boatloads of cash by reducing office space. In fact, I love how we have our in-person space configured — District was designed to be an open coworking ecosystem that not only houses our company, Digital Surgeons, but also people and businesses at all stages.

So, I’ve never had a conventional outlook on what a work environment…


Picture of muon energy particle under a microscope. This header image is on a blue background and the muon particle is an oval that is multi-layered. Green outer ring, yellow middle ring, and a red/orange inner ring. This image has a ripple effect on it.
Picture of muon energy particle under a microscope. This header image is on a blue background and the muon particle is an oval that is multi-layered. Green outer ring, yellow middle ring, and a red/orange inner ring. This image has a ripple effect on it.

It’s not often that a scientific breakthrough rocks our world, but recently a new subatomic particle, the muon, did just that.

Heavier than electrons and an integral component of the cosmos, physicist Chris Polly and his team at the Department of Energy’s Fermilab discovered that muons don’t behave as predicted when fired through a potent magnetic field.


Red wireframe of a Ferrari that’s on a black background. The image is an animated gif that pivots from side shot to rearview shot of the wireframe stylized blueprint of this Ferrari drawing that’s done in red.
Red wireframe of a Ferrari that’s on a black background. The image is an animated gif that pivots from side shot to rearview shot of the wireframe stylized blueprint of this Ferrari drawing that’s done in red.

Things are revving up again — you can feel it. I recently got hooked on Formula 1 racing thanks to the Formula 1: Drive to Survive documentary on Netflix. And, of course, it reminded me of a childhood obsession with Ferraris.


Animation of the god hands in the color blue. Two hands moving to the center of the screen to touch fingers. The hands start off as blurred out bitmaps. When the fingers touch, they render to become high-definition. The background is space, and it has star constellations that move at high speed when the fingers touch.
Animation of the god hands in the color blue. Two hands moving to the center of the screen to touch fingers. The hands start off as blurred out bitmaps. When the fingers touch, they render to become high-definition. The background is space, and it has star constellations that move at high speed when the fingers touch.

I’ve been thinking about graphics processing units (GPUs) a lot lately… but I’m not the only one. The great GPU shortage is panicking everyone from industry leaders like NVIDIA and AMD to everyday gamers and crypto-enthusiasts.

That’s because GPUs are driving innovation from mining cryptocurrency and minting NFTs to powering AR, VR, machine learning, and AI. They’re not just powering new technology, products, and brand experiences — they’re creating and transforming entire economies.

But that’s not the only reason I’ve got GPUs on my mind. …


A year ago, I wrote my first COVID-related post: How to Keep Your Business Healthy While Facing COVID-19.

At the time, I had no idea of what we were truly facing — after all, none of us did. But as time went on, we learned more about the virus and ourselves.

To me, the biggest takeaway is a simple reminder: change is the only constant.

We have no idea what’s going to happen next. It could be a massive, unpredictable black swan event, like a pandemic, or small, everyday shifts that move society in a different direction. More likely, it’s…


“Defining moments can be consciously created. You can be the architect of moments that matter.” ~ Chip Heath, from The Power of Moments

As a leader who has run a very collaborative, face-to-face agency for 14 years, I vividly remember the defining moment of 2020, for my business at least. It was when we decided to temporarily close DISTRICT, the innovative coworking space that’s home to Digital Surgeons, among other creative and entrepreneurial companies.

That day, now more than a year ago, feels burned into my brain. And my heart, truthfully. It was the moment that transformed us into a…


Making crypto art less cryptic

Image by author

By now, you’re probably familiar with the concept of NFTs (non-fungible tokens), which are digital collectibles authenticated by blockchain technology. I’m guessing that one of these headline stories caught your eye:

  • To celebrate the 10th anniversary of the iconic Nyan Cat gif, its creator Chris Torres sold the original for 300.00 Ethereum (about $600K).
  • The digital artist Mike Winkelmann, aka Beeple, brought crypto to Christie’s — and the auction of his “Everydays — The First 5000 Days” sold for a jaw-dropping $69,346,250. (Until October 2020, $100 was the most he’d ever sold a piece for.)
  • Kings of Leon is the…

Pete Sena

Founder and Force-multiplier @digitalsurgeons. https://www.linkedin.com/in/petersena/ & http://petesena.com/

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