I have a confession: as a marketer and a new father, I’m disheartened by the baby product marketplace. And when a dad says he’s disappointed, he means it.

Now, I usually view everything from a positive perspective. I see the greatest challenges as the most significant opportunities. But from the get-go, I’ve found the way that becoming a parent — especially becoming a dad — is terribly marketed.

Think about it: so many things in pop culture, from the actual book and cinematic version of What to Expect When You’re Expecting (starring J Lo and Cameron Diaz), to brutal reality…

I’ve been thinking about volatility a lot lately, especially as a crypto and NFT investor. Also, as a new dad.

Believe it or not, the two have a lot in common, notably that there are lots of unknowns, but ultimately, the rewards far outweigh the risks.

Does it sound cold to compare digital currency with a child? I don’t think so — in fact, from a neurological standpoint, the experience feels similar. Once you commit, if you’re like me, you’ll have extreme downloads of bliss chemistry at times. And heart-pumping, stress-inducing adrenaline and cortisol at others.

Plus, I’ve heard both…

Who wants to develop a bona fide omnichannel experience?

In our post-pandemic world, every brand builder should enthusiastically raise their hand. Or, at the very least, give me a ✋.

Take Target, for example. According to IMD, the retailer had its best quarter ever, Q2 2020, with digital sales scaling an incredible 195% and overall sales up 24.3%.

You don’t have to be a marketing whiz to figure out why. The integration of Target’s physical and digital presence was seamless. Buy it online, grab it curbside. …

This article is about the part of the customer journey marketers often screw up: the ending.

I know, it’s not our fault. We spend countless hours trying to minimize churn and attrition and optimize client retention. We craft helpful reminder messages — “Did you forget this?” “Time to order more,” “Take 10% off!” and those kinds of things.

We mean well, but the critical point that we often miss is that the reason for churn and attrition may have nothing to do with what the company or marketer did.

We forget that a lot of the time, it’s not business…

I’m a productivity hacker. I’m always seeking out the latest biohacks and life optimizations. My opinion is that sometimes we need to turn up the heat, and when we do so with intention, the benefits can be incredible.

I’m also a root-cause seeker. Curiosity guides me in everything I do, personally and professionally — I always want to know why. So when I noticed that I started feeling more down than usual this past November, it got me thinking.

It turns out that since I live on the East Coast and don’t get a ton of vitamin D, I’m susceptible…

Now that we’re more than a year into pandemic-related digital transformation, we’re starting to read all sorts of headlines about how work is never going back to “normal.”

Hallelujah.

As a founder, I’m not saying that because I have some grand design for saving boatloads of cash by reducing office space. In fact, I love how we have our in-person space configured — District was designed to be an open coworking ecosystem that not only houses our company, Digital Surgeons, but also people and businesses at all stages.

So, I’ve never had a conventional outlook on what a work environment…

It’s not often that a scientific breakthrough rocks our world, but recently a new subatomic particle, the muon, did just that.

Heavier than electrons and an integral component of the cosmos, physicist Chris Polly and his team at the Department of Energy’s Fermilab discovered that muons don’t behave as predicted when fired through a potent magnetic field.

Things are revving up again — you can feel it. I recently got hooked on Formula 1 racing thanks to the Formula 1: Drive to Survive documentary on Netflix. And, of course, it reminded me of a childhood obsession with Ferraris.