Introducing the 4 Green Lights Framework — Do you ever wake up with a cloudy mind overwhelmed with ideas, worries, and maybe a touch of imposter syndrome? One day, after a particularly challenging quarter with year-end looming, I headed out for one of my daily coffee rides — a mind-clearing self-care routine where I take a 15–20-minute…

They know how to build buzz. — Years ago, there was a bar in Soho, New York, called Lani Kai, known for its artisanal drinks. I’m a big fan of craft cocktails, so I immediately got into a conversation with the bartender the first time I went there. “Mixologist,” she corrected me. Now, you might be like…

They’re both sequels. — Is it just me, or is the metaverse feeling like some serious déjà vu? I remember like it was yesterday when Facebook opened its beta API to third-party developers by invite-only in the mid-2000s. I was driving to Vermont on a Friday evening with my business partner to go snowboarding…

Simple is your superpower — I have a superpower: I can see things other people can’t — the very stuff that can transform a small local business that’s just getting by into a seven-figure powerhouse or deliver breakthrough sales results and shareholder value for an enterprise. And guess what? The secret to my superpower isn’t…

RIP (Rest in Pixels) — I’ve been sad a lot lately. Like so many others, I’ve experienced a great deal of loss in a short amount of time. But the designer and maker in me try to find creativity even in the darkest of days. Recently, a close family friend passed away suddenly — it…

This article is about embracing technology, but just to keep you on your toes, I’m starting it with one of my favorite pieces of content: the first verse of a poem called “Ode” by the 19th-century poet Arthur O’Shaughnessy: We are the music makers, And we are the dreamers of dreams, Wandering…

You’ve got a product, an audience you think will enjoy it, and the time, energy, and finances teed up to make a splash. But before you begin to think about your go-to-market (GTM) strategy, I have an observation based on years of experience and hundreds of product launches: The problem…

You can tap into my neurology any time. — As a digital brand experience designer and marketer, I’m constantly thinking of things that need a UX makeover. Sleep, for example, tops my list as I’ve become a new dad during a pandemic. My biggest pet peeve? Being woken up. I can forgive my infant son, but that thing called…

This one trait led my company to work with Lady Gaga. — When you think about hot streaks, what springs to mind? Probably a sports analogy, like Roger Federer winning 41 consecutive matches in 2006–2007. Or maybe you’re a film buff, and you point to Peter Jackson’s brilliant Lord of the Rings trifecta, released in 2001–2003. Then there’s my personal favorite, Jackson…